Crafting a Fertile Future: Nurturing the Socio-Cultural Terroir of Irish Craft Brewing So what is Terroir? And What Makes it Socio-Cultural? * Where Do You Start such a Study? Once You’ve Mapped the Terrain Quantitatively, it seems place-based but is it really? Raising Questions About How to Appreciate the phenomenon – moving into the qualitative The quantitative Survey suggests a Qualitative Direction Community The Brewers’ Voices Collaboration And what do the brewer’s think? Sustainability * Conflicting Thoughts How can the research outputs have impact and return to the contributors? * Non – Extractive Research Practice Returning to the Contributors – The Threat of Selling Out Weakening Bonds* Lessening Trust* Losing Identity*
