Week 8 – The Social Importance of Place

Action Items this Week

  1. Visit the forum and respond to the question for week 8;
  2. Comment on your colleagues’ presentation in the forums or on social media;
  3. Read for Next Week:
    The Case For Social Media and Hashtag Activism
    How LinkedIn Works

Here is a copy of the lecture slide deck for 8 – 19 Nov 2015 – The Social Importance of Place.

The Social Importance of Place

As we turn to look at place and enjoy our first group presentation on Location Based Services, we ask the question: How are and will locational services change the way that we interact with technology and ourselves? Why do we care about FourSquare – do we or is direct LBS passé? How does spatial awareness impact upon traditional modes of social interaction?

Please feel free to take a look at the following video presentations which may be referenced in the lecture:

Borderline
borderlineDo regional boundaries defined by governments respect the more natural ways that people interact across space? Given a geographical area and some measure of the strength of links between its inhabitants, the authors’ show how to partition the area into smaller, non-overlapping regions while minimizing the disruption to each person’s links. With data drawn from a large telecommunications database in Great Britain the team carried out partitioning using algorithms to define geographically and socially cohesive regions  Here’s their big claim:  “the effects of a possible secession of Wales from Great Britain would be twice as disruptive for the human network than that of Scotland.”

Trash|Track
trashTrackTrash | Track is an investigation into understanding the ‘removal-chain’ in urban areas. TrashTrack uses hundreds of small, smart, location aware tags, which are attached to different types of trash so that these items can be followed through the city’s waste management system, revealing the final journey of our everyday objects in a series of real time visualizations.

The Copenhagen Wheel
copenhagenWheelThe Copenhagen Wheel  transforms ordinary bicycles quickly into hybrid e-bikes that also function as mobile sensing units. The Copenhagen Wheel allows you to capture the energy dissipated while cycling and braking and save it for when you need a bit of a boost. It also maps pollution levels, traffic congestion, and road conditions in real-time. Controlled through your smart phone, the Copenhagen Wheel becomes a natural extension of your everyday life. You can use your phone to unlock and lock your bike, change gears and select how much the motor assists you. As you cycle, the wheels sensing unit is also capturing your effort level and information about your surroundings, including road conditions, carbon monoxide, NOx, noise, ambient temperature and relative humidity. Access this data through your phone or the web and use it to plan healthier bike routes, to achieve your exercise goals or to meet up with friends on the go. You can also share your data with friends, or with your city – anonymously if you wish thereby contributing to a fine-grained database of environmental information from which we can all benefit.
The Copenhagen Wheel 2

Gary Vanynerchuck and the New Jersey Nets
An Experiment in LBS Marketing

vaynerchukGary Vaynerchuk, is a New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million utilising social media and podcasting. He has subsequently moved on to marketing the wealth of knowledge accumulated in these early pursuits.

Question for Forum Discussion

  1. How has your own definition of place or decisions around where to go been changed by LBSercvices and Technology?

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