Can we pre-identify customer buying intent?

The name ViralHeat came up again in a conversation yesterday and I revisited their site to see how they are presenting their service offering. If you seen their pitch before, they claim to be able to monitor the key social media mechanisms and provide real time analytics to enable marketers fine tune their sales strategies and even potentially pre-identify customers. This might be an interesting combination of offerings to consider when we look at Twitter and their API.

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