But even if you’re following the law, you can do things where people get queasy

I wanted to briefly carry on our discussion on data privacy issues and our thoughts on how companies datamine purchase data to profile and predict your buying patterns and possibly pinpoint future needs and wants. This short article appeared in Forbes claiming that Target (the US retailer) figured out his 16 year old daughter was pregnant before he did.The larger article speaks to the ways in which Target in particular mines individual customer purchases through their loyalty card programme by running it through specific BI profiling tools to deduce very specific future buying needs and to invent customer purchasing at Target. This is of even greater has even greater velocity when we consider the impact of geolocation services next week.