You’re the product being sold…

In light of Google’s new privacy policy that comes into effect today, I happened across a rather telling Mozilla plug-in called Collusion. Basically it tracks how you are being tracked and visually displays the tracking services that are being pinged when you visit a site. It maps the known data capture agents (identified by privacy choice.org) and also indicates others that are not identified but could well be collecting data on you. Want a quick wake up call on how exposed you are when you are browsing…give it a quick try. I visited a quick handful of my top 10 sites and very shortly spawned a lovely rosette of traces.

ps. the title quotes from Andrew Lewis: ‘If you’re not paying for something; you’re not the customer, you’re the product being sold.’