Lik to Social Media activism deck

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This topic contains 2 replies, has 3 voices, and was last updated by  Barry Quirke 2 years, 7 months ago.

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    Hi folks,
    The deck is up on slidehare like Shawn posted but the animation so, for example the tfa quiz wont render correctly.

    Here’s another link.

    Feel free to comment like hell on it in this forum! 🙂



    I liked your presentation. I agree with your argument that social media has the potential to bring people fair and balanced point of view .It is possible to send more messages to more people, more quickly. It gives people a platform to raise issues about injustices, inaccuracies and misrepresentations. It helps in starting a global movement by organizing, creating and supporting hashtag campaigns all over the world. It facilitates people from different cultures and backgrounds to get involved in important conversations.
    However while the intention with which a social campaign is started might be good, the journey to achieve its goal is never monitored by the organisers. The focus has become one of quantity over quality. There is sharing of photos and links without verification of information. There is no way to control trolls who undermine posts and derail important discussions. Biggest issue is there is no foresight to prevent these campaigns in being short lived and easily forgotten.


    Barry Quirke

    Happy that you liked our presentation, Piush, and you have made a number of interesting points in your post.

    The point about lack of control you mentioned has also been made by a number of commentators, including Malcolm Gladwell and Don Tapscott. It’s back to the idea of weak social ties and a lack of centralised structure in spontaneous manifestations of social media activism, which can lead to a lack of focus and coordination when on-line discourse leads to action on the ground.

    And whereas the notion of the citizen journalist is very empowering and democratising, inaccurate or misleading content is frequently uploaded; to be further used (say, by TV broadcasters) it has to be verified first, it cannot be taken at face value. For example, an uploaded video allegedly of a protest in Iran in 2011 was revealed as inaccurate by the ‘crowd’, in this case, by Twitter users, who revealed that the protest featured in the clip had actually taken place in 2009.

    I agree that campaigns which use social media can be short-lived and easily forgotten – this is a result of the spontaneity which the various SM platforms facilitate – the challenge for social media activism is to leverage the medium to get more long-term benefit/use from it, and that’s probably a next step to overcome. Perhaps if social media is used differently by well-organised and focused campaigns who use a variety of approaches to complement social media use, then those campaigns will have a less transient character in social media terms.

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