What Does Klout Really Measure?

Here’s a very thoughtful article on Techcrunch by Josh Constine exploring a presentation by Brian Solis that questions whether Klout (and PeerIndex) actually measure your influence. He argues (effectively) that what they are actually measuring is your social capital which indicates your potential to influence rather than actual impact. He provides some useful discussion about how these services are being refined and do providing an increasingly accurate measure of potential and are determining the most effective socialmedia touchpoints to metrics this.

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