Category Archives: Startups

The Shift from Smart Selling to Smart Buying

I was frustrated last week when listening to a so-called ‘marketing expert’ on newstalk radio. Speaking with George Hook he made what I felt was an outrageous claim that ‘social media just doesn’t work for small and medium business.’ Sure the hook got me, and I gave him my attention – there are aspects of SM that certainly challenge existing business practices, but the rather blatant ‘doesn’t work’ claim seemed shockingly naive. It works in many contexts as any thinking individual would realise but this chap actually dismisses it out of hand – and is getting paid good bucks for making the claim. Seriously. The unmitigated gall and smug delivery – feel my outrage. Continue reading The Shift from Smart Selling to Smart Buying

Tweeting for Bucks: Datasift Historics

Here’s one to watch: DataSift. We’ve been following this one for awhile and they have just gone public with paid access to historical twitter data (going back two years). They interesting point here is that developers normally have access to the past 30 days, but Twitter now has two historical data partners that mine the larger twittersphere and sell the results to customers. For those of you that wondering how Twitter makes its money…you are all squirming around in a global petri dish exposing all sorts of wonderful bits of information about yourself that social media miners and refiners will pay big bucks for. DataSift is ‘a cloud-computing platform that enables entrepreneurs and enterprises to extract business insights from Twitter’s public Tweets.’ Gnip is the other Twitter data partner and they market themselves as the social media API, providing not just historical access to Twitter data, but also realtime monitoring of enterprise-grade data from Twitter.

Can we pre-identify customer buying intent?

The name ViralHeat came up again in a conversation yesterday and I revisited their site to see how they are presenting their service offering. If you seen their pitch before, they claim to be able to monitor the key social media mechanisms and provide real time analytics to enable marketers fine tune their sales strategies and even potentially pre-identify customers. This might be an interesting combination of offerings to consider when we look at Twitter and their API.