Category Archives: Social Media

Social Makes Sticky

A recent study by Gigya suggests that those logging into website through social media stay 50% longer than those logging in the standard fashion or arriving by following a link from search engine results. So says the folks from Gigya as they discuss their year-end results and do a little back-slapping. It’s worth a read to appreciate their own world view, but also to see the ways in which they explore the social interactivity of their offering.