A recent study by Gigya suggests that those logging into website through social media stay 50% longer than those logging in the standard fashion or arriving by following a link from search engine results. So says the folks from Gigya as they discuss their year-end results and do a little back-slapping. It’s worth a read to appreciate their own world view, but also to see the ways in which they explore the social interactivity of their offering.
Some Key Social Media Trends To Look For In 2012 at TechCrunch. A popular but nice overview of social media trends and an attempt to do a little foresight analysis. A quick, but useful read.