Category Archives: Social Media

People Know It’s Dangerous … But They Still Do It

According to a new report by the ISACA, ‘Nearly 60 percent of smartphone users employ apps that access their location data despite having concerns about risks to their privacy and even personal safety.’ So basically although they know the risks, people weigh them and consider the benefits worthwhile. Or do they? Do people really get it? Are they really aware of the risks. It’s intriguing that many people are more concerned about the inconvenience of having advertisers drown them with offers than those with criminal intent mining the social media and using geolocation apps to target victims. What do you think??

They are all over Social Media Management

A new article in the Harvard Business Review challenges managers to up their game when it comes to making use of enterprise social computing applications. The author presents some useful points in this considering the role of the community and social media management but more importantly the fact that managers are often not as willing or able with social computing initiatives to increase collaboration and productivity.

What Does Klout Really Measure?

Here’s a very thoughtful article on Techcrunch by Josh Constine exploring a presentation by Brian Solis that questions whether Klout (and PeerIndex) actually measure your influence. He argues (effectively) that what they are actually measuring is your social capital which indicates your potential to influence rather than actual impact. He provides some useful discussion about how these services are being refined and do providing an increasingly accurate measure of potential and are determining the most effective socialmedia touchpoints to metrics this.

Revolutionary Social Media – Exaggerated Role?

There has been continuing discussion over the past year over the role of Social Media in the revolutions in North Africa and the Middle East. Many have tied the presumed success of the uprisings and the ability of social media as a mobilising agent. This recent article from Canadian Press suggests that social media is no easy answer and that the revolution/evolutions we are witnessing are far more complex and deserving of more thorough study.

Tweeting for Bucks: Datasift Historics

Here’s one to watch: DataSift. We’ve been following this one for awhile and they have just gone public with paid access to historical twitter data (going back two years). They interesting point here is that developers normally have access to the past 30 days, but Twitter now has two historical data partners that mine the larger twittersphere and sell the results to customers. For those of you that wondering how Twitter makes its money…you are all squirming around in a global petri dish exposing all sorts of wonderful bits of information about yourself that social media miners and refiners will pay big bucks for. DataSift is ‘a cloud-computing platform that enables entrepreneurs and enterprises to extract business insights from Twitter’s public Tweets.’ Gnip is the other Twitter data partner and they market themselves as the social media API, providing not just historical access to Twitter data, but also realtime monitoring of enterprise-grade data from Twitter.

Knowledge wherever you find it

I was a little surprised, but maybe I shouldn’t be, that there is a U.S. Army Online and Social Media Division and they have a lovely official Slideshare account. There’s some concise and quite well produced presentations freely available on topics ranging from ‘all you wanted to know about Pinterest’ to  Tumblr. The material is very current and when you want a good example of how a large enterprise is managing its engagement with social media, this is an excellent accessible example.

Thinking Socially about Corporate Social Media Deployment

The HBR has a very good read today that explores how enterprise adoption of social media tools should be considered based on why they have been adopted at a personal level. In the article by Erikson, she suggests that corporates managers lamenting low adoption rates of social knowledgeable menu tools in the corporation need to considered the shared experiences that lead us into engagement personally. Factors such as being invite by people we know and trust and by having specific things we want to do wit the tool to name a couple.
The article flips the question of how social media tools should be considered on its heads an comes up with some familiar but clearly so obvious they have been missed recommendations.

Social Recruiting: A New Industry Concept

Well, if we think about if for a second it’s not so new, but clearly the magnitude and automation of a traditional process is being radically altered by the burgeoning social media space. The Social Recruiting Activity Report by Bullhorn Reach (a social media  recruitment firm ) reinforces some distinct characteristics of this space as they look at the three industry leaders. Perhaps not unsurprisingly LinkedIn is far in front in this space, followed by Facebook and Twitter. However, what is perhaps a little more thought provoking is why a Twitter follower is almost three times more likely to apply to a job than a LinkedIn connection, and more than eight times more likely to apply than a Facebook follower. Tech Crunch wonders whether this suggests that Twitter might be a highly underutilized social recruiting channel.