Microsoft has announced this week that it is embedding the recently acquired Yammer into its Sharepoint and Office 365 products. The last two years have seen the rise of salesforce.com’s Chatter and Tibco’s Tibr. The addition of Yammer to Microsoft’s products follows this trend and emphasises a growing belief that there is value to attempting to tap into informal knowledge exchange in the enterprise. Collabouration is the oft cited example of the benefit, but the lack of metrics to measure impact and the argument of excessive static enliven the discussion.
This short interview from Alex Williams of TechCrunch with the founder of Siasto attempt to clarify how they see the rewards of the embedded activity stream benefiting the customer. In a nutshell, there are 5 specific benefits identified: Continue reading Exploring the Value of Embedded Activity Streams in the Enterprise
A new article in the Harvard Business Review challenges managers to up their game when it comes to making use of enterprise social computing applications. The author presents some useful points in this considering the role of the community and social media management but more importantly the fact that managers are often not as willing or able with social computing initiatives to increase collaboration and productivity.
The HBR has a very good read today that explores how enterprise adoption of social media tools should be considered based on why they have been adopted at a personal level. In the article by Erikson, she suggests that corporates managers lamenting low adoption rates of social knowledgeable menu tools in the corporation need to considered the shared experiences that lead us into engagement personally. Factors such as being invite by people we know and trust and by having specific things we want to do wit the tool to name a couple.
The article flips the question of how social media tools should be considered on its heads an comes up with some familiar but clearly so obvious they have been missed recommendations.
Tapping the Power of Social Networks by by Lawrence G. Miller and Nicholas A. Christakis : “Salespeople have always prized the individual at the center of a web of prospects, because once that person becomes a customer, peer influence may cause the rest to follow.” A short article in the HBR discussing the particular application of social networks to the sales of pharmaceuticals.
This article appeared recently on SocialMediaToday with Ethan McCarty exploring IBM’s perspective on the evolution of Social Business, the impact on traditional approaches to branding and the concept of ‘value exchange’ as facilitated by SB. A thought provoking read, well recommended.
IBM’s Project Northstar promised to deliver a highly personalised social media experience for its clients. They seem to be offering nicely integrated social media delivery across platforms and channels – and they clearly pitch the beenfits of being able to do so. However, I remain rather underwhelmed.What do you think?
This interesting infographic crossed the wires today. A very succinct discussion of the multi-faceted role of the community manager in foster and maintaining an online community.