According to a new report by the ISACA, ‘Nearly 60 percent of smartphone users employ apps that access their location data despite having concerns about risks to their privacy and even personal safety.’ So basically although they know the risks, people weigh them and consider the benefits worthwhile. Or do they? Do people really get it? Are they really aware of the risks. It’s intriguing that many people are more concerned about the inconvenience of having advertisers drown them with offers than those with criminal intent mining the social media and using geolocation apps to target victims. What do you think??